Watch MoviestoWatch. For time immemorial, the indigenous peoples of Latin America have used and venerated the coca plant, affording it the same respect as a person. Jiíbie is the Uitoto word for the powder made from the plant, which is produced here in the domestic setting of a Muiná-Muruí family (in the Colombian Amazon). A spiritual guide, a healer, a teacher and a communicator: these are just some of the roles assigned to this “plant of power”.